HIGH SUPPORT
HIGH CHALLENGE
The more you put in
the more you get out.
The more you’re willing to fail,
the more you will succeed.
Drivetrain is a collaborative approach which leaves no stone unturned.
Are you ready to commit?
Deena is a dedicated and detailed coach who knows how to get the best out of people, sport and performance.
ABOUT ME
Hi! I am Deena.
I am a coach and consultant who works with athletes, coaches and organisations all over the world. I am a global citizen and have lived and worked in Ireland, UK, Spain, USA and Australia.
I currently divide my time between the UK and Europe.
I coach because I love the intersection of humans, biology and performance. Although cycling is a highly metricised sport, at the end of the day, I’m a coach because I love helping humans to do great things.
I am a highly experienced and qualified sports coach, as well as a lawyer.
Some of my qualifications include:
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Level 3 Road and Time Trial Coach, British Cycling
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Level 2 Track Coach, British Cycling
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Honours Degree in Economics, Trinity College Dublin, 2009
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Postgraduate Diploma in Law, City University London, 2011
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Bar Professional Training Course, Kaplan Law School London, 2012
- PRINCE 2 Project Management
RIDERS // TESTIMONIALS
Working with Deena was a truly transformative experience; her dedication to my development as a cyclist went far beyond standard training plans. She was extremely attentive and communicated with a level of clarity and consistency that made me feel completely supported at every turn. No matter the hour, she made herself available to answer questions or talk through race strategies, always willing to go the extra mile to ensure my needs were met. What truly set her apart was her holistic approach—she understood that performance isn't just about the physical numbers on a power meter, but also about a rider's mental well-being, and she balanced both with incredible care and insight.
Llori Sharpe
I loved working together with Deena to progress my training and racing, a very attentive coach who truly wants the best for her athletes. Having a female coach was refreshing as well as someone I could trust was informed with the latest scientific research in (women’s) sport.
Amy P
I started coaching with Deena in 2023 and it has been incredibly rewarding.
From the beginning, she understood my objectives as an amateur cyclist and created a personalised training plan to help me achieve them. Balancing work, family, and training is never easy, but Deena was always flexible while keeping me focused on my goals.
Having her checking my results, giving feedback, and pushing me through the tougher weeks made a real difference. She was also open to feedback and willing to adapt when something didn’t work for me.
My performance improved substantially before my first race and again during my second season. I achieved excellent results, and I know a big part of that success was her guidance
RaulFrom the beginning, she understood my objectives as an amateur cyclist and created a personalised training plan to help me achieve them. Balancing work, family, and training is never easy, but Deena was always flexible while keeping me focused on my goals.
Having her checking my results, giving feedback, and pushing me through the tougher weeks made a real difference. She was also open to feedback and willing to adapt when something didn’t work for me.
My performance improved substantially before my first race and again during my second season. I achieved excellent results, and I know a big part of that success was her guidance
Being coached by Deena provides excellent focus and structure into my training, week on week I can see improvements throughout my sessions which then translates into my racing. Deena’s coaching and communication style was very comfortable, nurturing and her advice throughout injury and crashes helped me to find my joy within cycling, during a tough year.
Amy M
Deena helped me prepare for a 3-month cycle across America. Her coaching was thoughtful, tailored around my full time job, and I enjoyed our conversations as we built up my power and endurance over 12 months. I had a great bike packing trip and a big part of enjoying the ride was knowing I started strong enough to finish it.
Sarah
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I had the privilege of working with Deena for four years, during which time she helped me raise almost every aspect of cycling, from technique on the bike to nutrition and everything in between. This is typical of her incredible breadth of knowledge as well as her passion for detail and excellence which rubs off on her athletes! Amongst the many high points from my work with Deena, one that stands out is completing the Gran Guanche multi-day Gravel Audax in the Canary Islands, a punishingly difficult event with a course of 800km and 17,000m height gain. I made the decision to enter this event with only 5 months to prepare and very little gravel experience. Deena designed and supported me through a very detailed, if extremely taxing (!) training program. As a result, I had a very successful event and was one of the few masters riders to complete it. I am quite sure that without Deena's support and guidance in the training, I would not have been able to cope with the demands of this event, physical and mental and would not have finished it. Thank you Deena!
Chris
I had the privilege of working with Deena for four years, during which time she helped me raise almost every aspect of cycling, from technique on the bike to nutrition and everything in between. This is typical of her incredible breadth of knowledge as well as her passion for detail and excellence which rubs off on her athletes! Amongst the many high points from my work with Deena, one that stands out is completing the Gran Guanche multi-day Gravel Audax in the Canary Islands, a punishingly difficult event with a course of 800km and 17,000m height gain. I made the decision to enter this event with only 5 months to prepare and very little gravel experience. Deena designed and supported me through a very detailed, if extremely taxing (!) training program. As a result, I had a very successful event and was one of the few masters riders to complete it. I am quite sure that without Deena's support and guidance in the training, I would not have been able to cope with the demands of this event, physical and mental and would not have finished it. Thank you Deena!
Chris
Deena supported the delivery of Great Britain Cycling Team's Apprentice program as a volunteer over a number of years. She directly contributed to the success of many young athletes who've gone on to be National and European Champions for Great Britain.
Deena is diligent and hard working. She is constantly studying the sport and seeking out opportunities to further develop her knowledge to pass on the best advice to the riders she works with. Her background working across a range of sports helps her to always see the bigger picture and find new and better ways to get the most out of people.
Deena’s passion for cycling and coaching means she deeply cares about all of the riders she works with. She is great at understanding them as individuals and helping work out solutions to any problem stopping them from being the best they can be - this has a much bigger and more lasting impact than just following a training plan.
Deena is diligent and hard working. She is constantly studying the sport and seeking out opportunities to further develop her knowledge to pass on the best advice to the riders she works with. Her background working across a range of sports helps her to always see the bigger picture and find new and better ways to get the most out of people.
Deena’s passion for cycling and coaching means she deeply cares about all of the riders she works with. She is great at understanding them as individuals and helping work out solutions to any problem stopping them from being the best they can be - this has a much bigger and more lasting impact than just following a training plan.
Iain Cook
Foundation Team Leader
Great Britain Cycling Team
Foundation Team Leader
Great Britain Cycling Team
For me, Deena is a coach and a friend. Because she is there, when I need her.
I love the way Deena supports me in every challenge, but also reminds me how important it is to recover as well.
I am never nervous about the sessions because they are always realistic and achievable. This doesn’t mean they are easy, but when I see a training session, I know I can do it - and this is because she listens to me.
Sandra
Working with Deena has been a game changer for me. Deena has been able to give me a clear and effective training plan whilst also being able to accommodate my hectic work schedule.
But for me the real reason Deena is a great coach is that she goes beyond just the training plan to help you assess and strive for your goals.
But for me the real reason Deena is a great coach is that she goes beyond just the training plan to help you assess and strive for your goals.
Keira